Problem Statement:
As we see these days there are a bunch of OTT platforms emerging. It’s raising problems for some of the users who are subscribed to multiple platforms. How might we solve their problems so that they get a seamless entertainment experience?
Persona:
Shiva is a normal guy who watches his favorite content through mobile apps at home when he has work stress. Finding his favorite movies and shows is difficult for him. With multiple OTT apps, he is exhausted trying to find his favorite movie. When he is busy with other tasks, he also misses his favorite shows. It is very difficult for him to manage multiple OTT app subscriptions. Basically, he wants to gather all of his favorite content and recommendations into one place.
Pain Points:
1. Managing multiple OTT platforms
2. Recommended content for the users
3. Searching their favorite shows, movies, sports, etc across platforms
4. Managing multiple subscriptions/payments
Ideation & Solution:
-Manage their media library and watch everything in one place without having to download different apps for each platform. Users can also access their video content across all devices with just a tap on an app icon or through their mobile app.
- Make sure videos are synced across all devices so that users don't need to switch between devices when watching a different show or movie (because right now each app only has access)
- Providing recommendations based on user preferences and viewing history, so that users can get personalized recommendations
- Allowing users to manage their subscriptions across different platforms so that they don't have to worry about missing out on important shows or movies because they are on vacation or busy with other things
- Allowing users to use their existing account information when signing up for a new service so that they don't need to create a new account—they just sign in and start watching!
- Enabling users to choose which content they want to watch and from which creators they want to watch so that they can enjoy their favorite content at times that are convenient for them
- Users who were previously paying for multiple OTT channels now have fewer channels to manage as they only have one subscription to everything (HBO + Netflix + Amazon Prime Video)
